The growing confidence in WordPress: Why enterprises are choosing it as their primary CMS
WordPress has kept its position as a frontrunner for small and medium-sized businesses for decades and is utilized by a whopping 42 % of the entire Internet when looking at CMS systems as a whole. The latest findings from the 2024 WordPress Enterprise Survey highlight a significant shift: more enterprise-level organizations rely on WordPress as their standalone solution. This trend aligns with our experiences at Evermade – we’ve consistently advocated for WordPress’s reliability and versatility for large, business-critical enterprise solutions.
TL;DR – The most interesting findings from the 2024 WordPress Enterprise Survey:
- 55% of enterprises now rely solely on WordPress for their CMS needs – a 17% increase from 2023
- 75% of enterprises have been using WordPress for over five years – a 16% increase from 2023, highlighting that longevity is a testament to reliability
- In 2024 only 16% were leveraging WordPress as a headless CMS, falling from 23% in 2023, suggesting a potential shift away from headless approaches as enterprises find traditional WordPress implementations more efficient.
- Almost 2/3 use WordPress on a daily basis, highlighting its central role in their content management and publishing workflows
- Over 96% confirmed that their WordPress site is integrated with essential tools and software systems that support their business operations, showcasing WordPress’ extensibility
- Nearly 3/4 of respondents rated overall ROI as either excellent or good
- 3/4 confirmed that they’re happy with the platform and will continue to use it for the foreseeable future
A rise in exclusive WordPress adoption
One of the most notable findings from the survey is that 55% of enterprises now rely solely on WordPress for their CMS needs. This marks a 17% increase compared to last year, emphasizing the growing trust in WordPress as a comprehensive and reliable platform.
At Evermade, we’ve witnessed this confidence firsthand through our collaborations with clients like Valio, Raisio, HAMK, and Rinta-Joupin Autoliike.
A platform built for the long haul
Longevity is a testament to reliability, and 75% of enterprises surveyed have been using WordPress for over five years. This 16% increase compared to 2023 signals that WordPress isn’t just a short-term solution — it evolves alongside organizations, adapting to changing requirements while maintaining its core stability. Its flexibility, backed by a vibrant open-source community, ensures it remains at the forefront of innovation. At Evermade, too, a group of developers actively participates in developing WordPress.
Extensibility is the cornerstone of WordPress adoption
Enterprises consistently highlight WordPress’s extensibility as a critical factor in its adoption. Its open-source nature allows organizations to customize and extend functionality through plugins, themes, and APIs, creating tailored solutions that fit their unique needs. The appeal of WordPress is reinforced by strong performance, user-friendly interfaces, and cost efficiency.
According to the survey, enterprises value WordPress for its ability to integrate seamlessly with third-party tools, whether for analytics, e-commerce, or marketing automation. The platform’s vast ecosystem of plugins ensures that businesses can scale and adapt their digital presence easily. At Evermade, we’ve leveraged this extensibility to create customized solutions for clients across various industries, ensuring their digital platforms are adaptable.
With Rinta-Joupin Autoliike, for example, we’ve taken WordPress’ extensibility to great lengths by building integrations in two directions, combining a constantly updating CRM/ERP system and an external search engine, whilst ensuring data is kept as close to real-time as possible.
Superior ROI and long-term value
Nearly three-quarters of respondents rated WordPress’s return on investment (ROI) as either excellent or good. For enterprises, this isn’t just about upfront costs — it’s about the long-term savings and growth potential that WordPress delivers. Its minimal licensing costs, combined with high adaptability and minimal technical barriers, make it a cost-effective choice for managing complex digital ecosystems.
Our clients have experienced these benefits firsthand, with WordPress enabling them to achieve their digital goals efficiently.
Evolving decision-making dynamics
The survey also revealed a notable shift in decision-making power within enterprises. While IT and engineering departments remain key players in selecting WordPress, marketing teams have gained influence. This reflects a broader trend where user experience, agility, and the ability to drive engagement are prioritized alongside technical considerations.
WordPress, with its intuitive interface and versatile marketing tools, naturally aligns with these priorities. At Evermade, we collaborate closely with both technical and marketing teams to ensure our WordPress solutions meet the diverse needs of all involved. Evermade Studio is designed to simplify the daily work of marketers and content creators, allowing them to handle as much of their site’s content as they want without the need for developers.
Personalizing WordPress content is now easy
Creating personalized content has been typically available to enterprises only through large-scale CMS solutions like Optimizely (Episerver), Adobe Experience Manager or Umbraco. While they are robust and scalable, these systems have not been considered flexible and intuitive for content creators who want to run marketing campaigns and manage their websites autonomously.
Now with Evermade’s GrowthStack, WordPress can be turned into a content marketing tool with modern personalization, A/B testing and contextual analytics features. This allows marketers to run various versions of their pages, posts and content, tailored to different audiences, and analyse reliable data directly within WordPress.
WordPress is the future CMS for enterprises
The findings from the 2024 survey make it clear: WordPress is not just a CMS for bloggers or small businesses — it’s a powerhouse capable of meeting the demands of the largest enterprises. Its extensibility, reliability and strong ROI have positioned it as a platform of choice for organizations looking to create dynamic, scalable, and cost-effective digital experiences. And as enterprises continue to choose WordPress as their sole CMS solution, its dominance in the market is only set to grow.
-Riikka Pakarinen, CEO, Evermade
Whether you’re building a global e-commerce site, managing a multi-channel content strategy, or creating tailored customer experiences, WordPress offers the flexibility and power to make it happen. At Evermade, we leverage WordPress’s strengths to deliver customized, high-performance solutions for enterprises. Whether you’re starting fresh or enhancing your existing setup, we’re here to help you unlock the full potential of WordPress. Contact us and let’s create something remarkable together!
