What is HubSpot Content Hub?
HubSpot Content Hub (formerly known as HubSpot CMS) is a powerful platform designed to help businesses create and manage websites, landing pages, blogs, and more — all tightly integrated with HubSpot’s ecosystem. Unlike traditional CMS platforms like WordPress or Drupal, HubSpot Content Hub is built to work seamlessly with HubSpot’s CRM, automation tools and marketing features, making it a comprehensive solution for digital growth.
When HubSpot first launched its CMS, it seemed late to the game. However, instead of competing directly with well-established players, HubSpot focused on building an ecosystem that enhances and complements its CMS. Fast forward to 2025, and Content Hub is not just a CMS — it’s a fully-fledged digital experience platform. With professional developer tools, enterprise-level features, and deep CRM integration, businesses can build and scale their online presence while leveraging customer data more effectively than ever.
HubSpot Content Hub features
The features available depend on your subscription level, ensuring businesses have the right tools for their needs. While the Starter plan covers essential content marketing needs, the Professional plan unlocks capabilities that truly define a powerful CMS. Features like HubDB and dynamic pages enable businesses to create data-driven experiences, while content staging ensures safe website updates. Smart content, A/B testing, and advanced reporting provide greater personalization and insight.
For enterprises, the main advantage lies in HubSpot’s flexibility. Multi-site management, custom objects, and serverless functions allow businesses to tailor their digital experience to their exact needs. Features like content partitioning help large teams manage content efficiently, while custom events enable deeper personalization and tracking. Below are some key differences between the plans:
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| AI Content Writer | ✅ | ✅ | ✅ |
| Website & Blog Management | ✅ | ✅ | ✅ |
| SEO Recommendations | ✅ | ✅ | ✅ |
| Landing Page Builder | ✅ | ✅ | ✅ |
| Email Marketing | ✅ | ✅ | ✅ |
| Social Media Management | ✅ | ✅ | ✅ |
| AI Image Generator | ✅ | ✅ | ✅ |
| Smart Content & Personalization | ❌ | ✅ | ✅ |
| HubDB & Dynamic Pages | ❌ | ✅ | ✅ |
| Password-Protected Pages | ❌ | ✅ | ✅ |
| Content Staging | ❌ | ✅ | ✅ |
| A/B Testing | ❌ | ✅ | ✅ |
| Advanced SEO Analytics | ❌ | ✅ | ✅ |
| Custom Reporting | ❌ | ✅ | ✅ |
| Membership Access | ❌ | ✅ | ✅ |
| Multi-Site Management | ❌ | ❌ | ✅ |
| Custom Objects | ❌ | ❌ | ✅ |
| Serverless Functions | ❌ | ❌ | ✅ |
| Content Partitioning | ❌ | ❌ | ✅ |
| Custom Events & Data Tracking | ❌ | ❌ | ✅ |
Why choose HubSpot Content Hub?
- Simplified website and marketing management: HubSpot provides an all-in-one solution for businesses of all sizes. Website creation and digital marketing are all conveniently in one place.
- Ease of use: The platform is designed so that businesses can focus on what matters — content and engagement — without needing to be tech experts.
- Seamless integration with HubSpot CRM: HubSpot Content Hub works in harmony with HubSpot’s CRM, automation, and analytics tools, making it easy to leverage customer data for personalized experiences.
- More than landing pages: Many companies only use HubSpot for landing pages, but it offers much more, including blogs, membership portals, and dynamic content that adapts to visitor behavior.
- Automation & smart content: Personalized customer journeys can be created using smart content, automation workflows, and CRM-driven segmentation.
- Comprehensive SEO & analytics: Built-in SEO tools and performance analytics help businesses optimize content for search engines and track success.
Beyond the basics: advanced features that make a difference
- HubDB & dynamic pages: Imagine turning spreadsheets into live, automatically updating web pages. HubDB allows you to store structured data and dynamically generate pages based on that data. This is perfect for product listings, event schedules, or team directories — no need for manual updates!
- Smart content: Personalization is key to engagement. With smart content, you can tailor web pages based on a visitor’s CRM data, behavior, or location. Show different content to first-time visitors versus returning customers, or display targeted offers based on past interactions.
- Serverless functions: No need to set up separate hosting for backend logic. HubSpot’s serverless functions let you run custom scripts directly within HubSpot, handling things like API calls, form validations, and data processing without relying on third-party services.
- Custom events & reporting: Track user behavior beyond just page views. Set up custom events to measure interactions like video plays, button clicks, or form submissions. This data can be used for automation, content recommendations, or audience segmentation.
- Multi-site management: If your company has multiple brands, regional websites or subdomains, HubSpot makes managing them easy under one account. No more juggling multiple CMS platforms — keep everything centralized while maintaining brand consistency and localized content.
Pala is a great example of pushing HubSpot beyond the basics to build something truly advanced. Their website brings together multiple HubSpot hubs, working seamlessly to create a powerful yet user-friendly service. At the website’s core is the HubSpot Content Hub, with all key data stored in HubSpot CRM — making everything run smoothly behind the scenes.
TL;DR
HubSpot makes it easy to create, manage, and scale websites with powerful and easy-to-use tools. Whether it’s landing pages, blogs, or full websites, businesses can rely on HubSpot to streamline their digital presence and drive results.
Do you want to get the best out of HubSpot? Do you need help with your website or want to start using HubSpot Content Hub? Contact us, we would love to help you!
